Gained 1st Page Positions for 5+ Competitive Keywords & Reached a 96/100 SEO Health Score with Authority Score of 32
Client Overview
Business Name: Real Estate Board of New York (REBNY)
Industry: Real Estate / Licensing / Education
Location: New York, United States
The Real Estate Board of New York is a leading authority in real estate advocacy and licensing across the state of New York. As a long-standing organization, their digital presence needed optimization to stay competitive in a search-heavy industry.
Strategic SEO Approach
Comprehensive Website Audit
We conducted a full technical and content audit to eliminate crawl issues, broken links, and duplicate content. A complete Core Web Vitals optimization brought the SEO health score to 96/100.
Keyword Strategy
Based on SEMrush data and search intent analysis, we targeted high-volume keywords related to licensing, real estate boards, and New York-specific real estate services.
On-Page SEO Optimization
We rewrote titles, meta descriptions, and headers across the site, and optimized internal linking for key service pages. Schema markup was added for improved SERP display.
Authority Building
By creating high-quality backlinks through press releases and industry blogs, we improved the domain’s backlink profile significantly.
Real Estate Board of New York
Keyword Performance Growth
| Keywords | Current Position | Monthly Volume |
|---|---|---|
| real estate board | 1 | 480 |
| renby | 1 | 2.4k |
| rebny real estate | 1 | 140 |
| real estate negotiation expert | 4 | 170 |
| new york real estate license | 9 | 1.9k |
| Metric | Before | After | Growth |
|---|---|---|---|
| Authority Score (SEMrush) | 22 | 32 | +45% |
| Organic Search Traffic | 2.3k | 4.7k | +104% |
| Keywords Ranking | 820 | 1.9K | +131% |
| Backlinks | 89K | 117.4K | +32.6% |
| Technical SEO Score | 81 | 96/100 | +18.5% |
Conclusion
With a targeted and methodical SEO campaign, Web Visualz helped REBNY gain top rankings for its most valuable keywords and doubled its organic traffic within a few months. The website’s authority score and keyword footprint saw significant gains, ensuring long-term growth and visibility in one of the most competitive markets in the U.S
